There are entrepreneurs. And then there’s Rachel Hoyt.
She’s a rhymepreneur.
Hoyt, who writes the whimsical blog, Rhyme Me a Smile, recently started her own subscriber-based, rhyming postcard company called Poetocards. For $10 a year, Poetcard subscribers receive six uniquely designed postcards (via snail mail) with an original photograph and rhyme by Hoyt.
“Everyone can use a little fan mail now and again,” says Hoyt. ” I put a photo and short rhyme on the face of the card in hopes the recipient will want to put it somewhere where they’ll see it and smile, like the refrigerator or the bathroom mirror. On the back, I write a little note about how I came up with the idea for the rhyme, or whatever I feel like saying to my subscribers that month.”
A sociologist from Santa Barbara, Calif., Hoyt admits she “never cared much for the stuffy poetry we studied in high school.” Rhyming, on the other hand, always felt like the right way to write.
“It just sounds happier to me,” explains the Dr. Seuss and Shel Silverstein enthusiast. “My grandma sometimes wrote us letters in rhyme after family get togethers. I am told she loved to write rhymes. My family says it is in my DNA, and I tend to agree.”
Hoyt, who also sells rhyming greeting cards, started Rhyme Me a Smile in June 2010. The blog features upbeat rhyming poems based on fun, wacky news from around the world and occasional book reviews, (including a rhyming review of the Big Doodle Head book, Candy Store at the Edge of the Galaxy).
Rhyme Me a Smile is home to the Smiley Sociology Study, a unique blogger link exchange, based on Hoyt’s sociology background.
“The idea hit me like a lightning bolt one night and I flew with it,” says Hoyt, who earned a bachelor’s degree in sociology from Westmont College. “I’m pretty sure I won’t be producing any groundbreaking sociological results from my current data gathering methods, but it is a fun combo none-the-less.”
Hoyt’s creative endeavors don’t stop with rhyme. She also makes and sells beautiful handcrafted candles, soap, and crochet items. All are available for purchase through her blog, her Etsy Store and at select retail stores.
Unique Homemade By Hoyt items include crochet mug cozies and pouches, scented recycled jar candles, hemp soaps, and even gift wrapping for her handmade candles.
And while this may come as a surprise to her faithful readers, Hoyt adds: “Did I mention that I sometimes ramble without rhyme?”